WESTBANK

WESTBANK BRANDING

Westbank is Canada’s top real estate developer, building iconic architecture that is focused on the future of city-building and creating sustainable communities. In the past year they have evolved their brand vision towards becoming a patron of culture, branching into key partnerships and initiatives in the world of food, design, fashion, and music. 

As part of this evolution, we created a new brand identity and suite of brand assets to help them translate their ambition that reflects their vision of becoming a culture company.

Creative credits: Pedro Villa Boas & Joao Oliveria

Role: I was the senior client lead working on the Westbank account and worked closely with Westbank’s Marketing Director, brand team and Tokyo office to implement the new brand during a key campaign called “Fight for Beauty”. This then expanded into a website revamp, future property launches and further branding opportunities.