WHERE PASSION BECOMES ACTION

INSTAGRAM BUSINESS:

Businesses see Instagram as a business growth driver, but they do not think of their tools first when looking for future opportunities for growth.  Tiktok continued to gain momentum and businesses are experimenting to reach younger audiences.

The idea was to get advertisers who were looking to deepen their engagement with customers to consider and adopt Instagram Reels, creators and shopping by showing them that passion drives better results on Instagram across the entire funnel. 

Delivering a holistic digital campaign driving consideration across paid social ads, web pages, sales collateral, CRM, editorial trade partnerships, educational VOD content and events.

Creative credits: Diana Janicki, Neil Johnston, Stephen Chorlton, Jillian Warren & Analog Folk.

Role: I was responsible for managing the brand and product strategy across the region which was backed by customer insight and data. I managed the creative, digital teams, local markets and creative agencies to ensure a smooth implementation and delivery across 10 markets.

Results: +5pts Stat sig lift for Reels consideration across 4 markets, +4pts Stat sig lift for IG tools consideration & increase in usage across 3 markets. 108.3M impressions, 1.9M reach , 491K total clicks