NIKE GOLD RUSH

NIKE AIR MAX 97 - GOLD EDITION

Nike NSW teamed up with Chabuddy G, from comedy hit, People Just Do Nothing, to generate hype and drop the new and exclusive Air Max 97 Gold Bullets.

We created a film for the Nike London social channels, where Chabuddy G, an ambitious salesman, is showcased as a spoof-QVC style host promoting the shoes. 

The film, which was one of the most commented and viewed videos on the channel, it encourages followers to sign up and become Nike members, for the chance to get access to a secret stash of Nike Air Max 97 Gold shoes.

Creative credits: Ben Silvertown, Ryan Sherman & Bullion Productions

My role was to oversee and support the creative, social and community team and work directly with the Nike Digital Director as the escalation point.