OTRO

OTRO BRANDING

OTRO - Is a new brand that has been set up to deepen the relationship between football fans and world class football players. Allowing fans to see the other side of players, off the pitch, behind the scenes, sharing their stories and featuring inspiring and entertaining personal content.  With a new digital proposition and mobile application launching, we partnered with OTRO to design and develop their full visual identity for the brand that ran across the suite of social channels, website, mobile application and partnerships.

Creative credits: Pedro Villa Boas, Pedro Eloi & Meryem Meghraoua

I worked closely with their CMO and was the ‘day to day’ client liaison with their Brand Director to understand their vision, objectives and interpret their requirements before working closely and managing the design team to deliver a full brand book, logo, photography direction, iconography, social assets and brand idents.