HOUSE OF INSTAGRAM

House OF INSTAGRAM

A creative, experiential owned event franchise that embodies Instagram itself for a one-of-a-kind cultural, local, empowering and educational experience. We invited our business audience to step into the House of Instagram: a world bursting with passions, interests and things people love that leads to discovery and connection. These connections spark action leading to new ideas, opportunities and results.

This connection enabled us to inspire and empower business, agency and creator audiences whilst driving consideration and product adoption across Reels, Instagram Shopping and Branded Content (creator collabs).

We kicked off a virtual event across EMEA enabling scale and accessibility, with over 90 countries tuning in, with 3 stages deep diving into local content, speakers and insights (UK, Germany, & Turkey). With 3 further markets, France, Spain and Saudi Arabia delivering physical local activations in market.

Creative Credits: We are Family agency, Human After All agency, Danielle Quinn, Alexandra Caulea, Rana Bouri, Robert Hoffman & Inés López Arranz

Role: I was the program manager and EMEA marketing lead responsible for delivering the House of Instagram series. Working closely with local markets to oversee local events and activations ensuring strategy, messaging and creative content was consistent. I partnered closely with agencies to develop a new brand identity, executional toolkit and in house production teams to shoot and produce content.

Results: +11pts average lift for Reels consideration across 4 HOI events, +7.5pt average lift for IG tools consideration across 4 HOI events, 13.5k unique viewers, 91% likelihood to implement recommended marketing strategies & 4.3 out of 5 avg. rating across 4 events.